NEW DELHI: The US-based smartphone giant Apple Inc, Tuesday launched much-awaited iPhone 11 at a price starting $699 – a steep price cut from iPhone XR launched in 2018 at $749.
Apple, one of the most valuable companies worldwide has taken price strategy to the core, expecting that a lower price band may allow larger number of people to upgrade their iPhone and pins hope on its digital subscription business.
The new iPhone 11 comes with a dual-camera capability and A13 Bionic chipset.
In addition, the company has also introduced the new seventh-generation iPad at $329 featuring a stunning 10.2-inch retina display, Apple Pencil2 support, A10 Fusion chip, advanced cameras, and sensors.
It has also unveiled Apple Watch Series 5 with always-on display and its GPS-only variant is priced at Rs 40,900 in India.
Cupertino-headquartered company has also launched television (TV) streaming service for $5 a month, virtually challenging the market dominance of Netflix.
The device major is also providing a year of free access to an array of original shows and films to consumers buying a new iPhone, iPad, iPod Touch or Mac.
On the back of tough competition with Netflix, Amazon, and Hulu, the company has already been hugely spending on creating original shows featuring Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, and other stars.
On Tuesday Apple’s shares surged to 1.2% to $216.70 in New York stock exchange.