NEW DELHI: India is adding of 40 million Internet users on an annual basis with 9 out of 10 new users in the country are likely to be using Indian language, a new Google finding Thursday said.
With an average yearly addition of 40 million users, the Indian language internet users are expected to account for nearly 75% of India’s internet user base by 2021, the US-based company in a statement said.
The Google search trends suggest that one-third online videos are entertainment related and 80% of car buyers use online video for research.
It has also indicated that 61% of all searches across BFSI were coming from non-metros.
“The online space in India has never been more vibrant. India has become the fastest internet consuming country in the world and the internet has now become the bridge to Bharat’s aspirations,” Vikas Agnihotri, Country Director at Google India said.
Agnihotri added that the growing influence of online video, an increase in usage of language and voice, along with a rise of ML and AI are opportunities for brands and marketers.
The study also revealed that dating-related searches in India were growing much faster than matrimony queries and that there has been a 75% increase in ‘Near Me’ queries and a 100% growth in queries for co-working spaces.