NEW DELHI: Samarth E-Mobility Pvt. Ltd. has launched Avore Electric, its new electric mobility brand built around the concept of "Intelligence Beyond Motion." The company unveiled the brand through a launch film, website, and social media platforms, positioning Avore Electric as a fully in-house engineered EV brand designed to bring the intelligence and reliability of connected devices to Indian riders.

Developed over the past three years by a team of more than 100 engineers at the company's Ahmedabad R&D facility, Avore Electric has created over nine critical vehicle systems in-house, including a patented Battery Management System (BMS), battery pack, motor, motor controller, onboard fast charger, display system, and proprietary operating system. The company has also filed more than 110 intellectual properties.

Built on its proprietary AVORE Source technology stack and AVR vehicle architecture, the brand aims to deliver seamless integration between hardware and software, enabling enhanced performance, reliability, diagnostics, and software-driven upgrades.

Avore Electric's first range of electric motorcycles will target India's 125cc–200cc segment, catering to riders seeking a practical electric alternative without compromising on performance, reliability, or everyday usability. The motorcycles are being engineered specifically for Indian road and riding conditions.

Commenting on the launch, Priyank Rakholiya, Co-founder of Samarth E-Mobility, said the company spent three years building every critical system from the ground up, believing that true intelligence must be engineered rather than assembled through off-the-shelf components.

The company plans to introduce its first electric motorcycle range in the coming months as part of a broader market-entry strategy focused on product innovation, consumer education, and a differentiated ownership experience.