NEW DELHI: Samsung has launched four new models of its extremely popular Curd Maestro™ refrigerators in larger capacities as consumers look to upsize and buy refrigerators with higher storage capacity.

Curd Maestro, the world’s first refrigerators that can make curd, will now be available in 386 litre and 407 litre capacities, and come with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus™, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.

Senior Vice President, Consumer Electronics Business, Samsung India Raju Pullan said, “At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro™ Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost free refrigerators.” 

He further said that we have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro™ Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India, he added.

The refrigerator models will now be available in 386 litre and 407 litre capacities, apart from the existing 244 litre, 265 litre, 314 litre and 336 litre capacities. The new models will be available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, starting September 10.

The four new models will be available in 2-star and 3-star rating options. The 386 litre capacity will be priced at Rs. 55,990 for 2-star and Rs. 56,990 for 3-star models while the 407 litre capacity will be priced at Rs. 61,990 for 2-star and Rs. 63,990 for 3-star models.

The new models of Double Door Frost Free Curd Maestro™ Refrigerators also come with a stainless steel curd container.

The Curd Maestro™ range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making, and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.

The process of curd making in Curd Maestro™ Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.