NEW DELHI: 9Skin, the skincare brand co-founded by acclaimed actor Nayanthara, announces its partnership with Reliance Retail’s Tira. This strategic collaboration marks 9Skin’s expansion beyond its direct-to-consumer (D2C) channel and its debut in offline retail in India.

In celebration of this exciting launch, 9Skin is unveiling an exclusive product: the “Skinderella” Hydrogel Mask, available only on Tira. This innovative mask is thoughtfully designed to deliver deep hydration and rejuvenation, addressing the diverse skincare needs of Indian consumers. Available for a limited time exclusively on Tira, the Skinderella Hydrogel Mask is a must-have for skincare enthusiasts.

9Skin is a brand inspired by Nayanthara’s personal experiences with skin conditions, dedicated to providing effective and gentle care for all skin types. With a focus on natural ingredients and holistic approaches, 9Skin leverages advanced nanotechnology to create products that offer not just healthy skin but also a sense of nourishment and confidence.

Commenting on this collaboration, Bhakti Modi, Co-Founder, Tira, commented “Partnering with 9Skin aligns with our commitment to bringing innovative skincare products to our customers. We are pleased to be the retail channel bringing 9Skin’s products to Indian consumers. We are excited to bring the finest skincare products to India and believe this collaboration will provide our customers with unparalleled skincare experiences.”

Nayanthara, Co-Founder of 9Skin, said “We are excited to partner with Tira and expand our reach within the Indian market. Our mission is to bring clean, effective, and ethical skincare solutions to individuals of all skin types, and this collaboration allows us to reach a wider audience through Tira’s extensive network.”

These products, ranging from Rs 999 to Rs 1899, are currently available on the 9Skin website (www.9skin.in) and will now be accessible through Tira’s online and offline platforms.

The brand’s presence extends beyond India, with markets in Malaysia, Singapore, Canada, the UK, Sri Lanka, and the UAE, reflecting its commitment to delivering high-quality skincare globally.