NEW DELHI: Candytoy Corporate, one of the leading manufacturers of candy toys, has partnered with Reliance Retail to supply confectionery toys for 1,400 stores of the country's leading retailer, said a top company official.

The Indore-based company entered into an agreement with Reliance Retail a couple of months back, said founder Director Gaurav Mirchandani.

"We already have a purchase order for more than 15 outlets right now, which is live, and 200 outlets will be live by the end of Diwali, and 1,400 outlets will be live by the end of this financial year," Mirchandani said.

When asked about the order size, he said it would have a run rate of Rs two crore per month from Reliance Retail 200 stores, and this would be scaled to Rs 4 to 4.5 crore per month by the end of this fiscal.

"We have more than 75 SKUs in the sweets and savoury flavours category of the candy, which we are providing to Reliance Retail," he said.

Candytoy Corporate (CTC), valued at nearly Rs 1,000 crore, is supplying to other retailers globally in 40 countries.