Apple opens its new store in Shanghai

NEW DELHI: Apple’s newest store in Shanghai opened recently to excited customers ready to discover Apple’s full lineup of products and services. Located next to the landmark Jing’an Temple, Apple Jing’an will host a special six-week Today at Apple program that pays homage to the local community and its creatives. The series, Let Diverse Creativity Bloom in Jing’an, showcases Shanghai’s next generation of creators and how they use the groundbreaking capabilities of iPhone.

“We’re thrilled to open Apple Jing’an — a store that seamlessly blends the traditional with the modern and perfectly complements this historic neighbourhood in Shanghai,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “From our phenomenal iPhone lineup to the new 13- and 15- inch MacBook Air, Apple Jing’an brings all of our products and services together with an amazing team to create a truly magical shopping experience for our customers.”

Located next to the landmark Jing’an Temple, Apple Jing’an is a must-see destination in Shanghai. Approaching the store through a grove of maple trees that line the upper plaza, visitors are treated to a stunning view of the temple. As customers descend down the stairs, they pass by terracing, double-curved walls that extend forward in a circle to form amphitheater seating that will host Today at Apple sessions specially created for Apple Jing’an to celebrate the community and its creators. Upon entering the expansive store from the lower level, customers are invited to explore the surrounding avenues and display tables with the latest iPhone 15 lineup, the new 13- and 15- inch MacBook Air with the powerful M3 chip, and Apple’s first-ever carbon neutral products in its latest Apple Watch lineup.

Once inside the store, visitors can travel between floors using the central feature staircase or through the stainless steel elevator. The Forum, featuring a large video wall in the centre, serves as a space for learning and inspiration through free Today at Apple sessions. Meanwhile, the Boardroom offers a private setting where the store’s Business Team can offer advice and training to entrepreneurs, developers, and customers of businesses large and small.

From the design of the store to the materials used to bring it to life, every element of Apple Jing’an is built with purpose. Reflecting Apple’s long-standing commitment to the environment, the new store features a Padang Light stone wall that is sustainably and locally sourced within China, giving the store a seamless visual and material harmony.

The 150-person-strong team is ready to help customers shop for a new device, provide personalised setup and support, learn about switching to iOS, or find out about retail services like Apple Trade In or financing programs.

Ideally situated just steps away from public transport, the new store offers a dedicated Apple Pickup station to make it easier than ever for customers in Shanghai to order online and collect their devices in-store at a time that’s convenient for them.