NEW DELHI: Airtel has teamed up with IDEMIA Secure Transactions to announce a significant shift from using virgin plastic to recycled PVC for SIM cards. This move reflects Airtel’s dedication to promoting circular business practices. IDEMIA Secure Transactions, a division of the IDEMIA Group, specializes in providing payment and connectivity solutions to various sectors.

Airtel’s adoption of recycled plastic SIM cards marks a pioneering initiative in India’s telecom industry. By making this transition, Airtel aims to prevent the generation of over 165 tonnes of virgin plastic and reduce CO2 emissions by approximately 690 tonnes annually.

This transition aligns with Airtel’s ongoing commitment to sustainability by curbing greenhouse gas emissions and advocating for circularity among supplier partners and stakeholders. The goal is to inspire others to minimize waste, promote recycling, and prioritize product reuse.

Pankaj Miglani, Director – Supply Chain, Bharti Airtel, said, “We are delighted to announce yet another first as we continue to lead the Indian telecom industry. As a brand, we endeavour to align our efforts to adopt various sustainable measures and contribute significantly towards India’s ambition to achieve net zero. Our collaboration with Idemia underscores our shared commitment to contributing to a sustainable future.”