India is one of the world’s fastest-growing markets for packaged coffee worldwide, said Samayesh Khanna, co-founder, Beanly Coffee. In an interaction with PageOneAsia's Parul Manchanda, Khanna talked about the coffee segment, and how Beanly provides quick premium which is also first-of-its-kind in the country. Edited excerpts.

Tell us about your company and its vision?

Beanly has its foundation in a vision to deliver premium coffee anywhere anytime. The vision behind the product is to make available 100% good coffee as an alternative to instant coffee. An urge to create something better than your everyday coffee resulted in the creation of Beanly. Our Single Serve Pour-Over Kit was a result of our bid to create something unique. For the on-the-go Indian, the convenient model of our Pour-Over Bag encapsulated through the signature "Tear, Anchor, Brew " design, is the perfect way to awaken your spirit through the day. With 100% natural coffee, and no preservatives, additives, or artificial flavors the Single Serve Pour Over Bags, are any aficionado's best friend.

What inspired you to start Beanly Coffee?

As coffee enthusiasts, we were always looking for that perfect cup of coffee and found ourselves wanting at times, especially in the absence of expensive/elaborate machines. We took it upon ourselves to create India’s first premium coffee experience, anywhere anytime. We have tried to keep the process from farm to cup as short as possible. To ensure the coffee reaches you fresh, we strive to reach a seven-day goal from packing to the consumer. 

In our endeavor to serve fresh coffee, we have tried to minimize the exposure to oxygen and light. Our specially designed three-layer packaging keeps the coffee away from all light and air exposure. Every packet is nitro sealed to ensure we flush out the oxygen from the bag to keep your coffee fresh. The coffee that reaches Beanly bags, go through an extensive check, every lot is handpicked and checked under our stringent quality parameters. Every coffee blend is painstakingly blended to ensure the best taste so that one can leave all his coffee worries to us. We are extremely excited to bring you a premium coffee experience, “Made in India”.

How has the company grown over the years?

The company is growing and taking long leaps. Beanly has many plug-ins to talk of, the brand is working with various hotels and cafes.  

What do you think about Prime Minister Narendra Modi's 'Atmanirbhar Bharat' initiative? How you are contributing to it?

We believe manufacturing can be the biggest asset for our economy, as a lot of value addition happens. We are setting up small-scale manufacturing facilities for our product in Delhi and NCR and as we grow plan to take these facilities pan India. We practice complete ethical sourcing of coffee directly from the farmer and ensure that they directly benefit from our business. 

What growth potential do you see in this segment?

India is among the world’s fastest-growing markets for packaged coffee. India ranks third after Indonesia and Turkey. The factors that play a major role in the growth of the coffee market are the growing demand for ready-to-drink coffee, a growing disposable income and rapid urbanization, and the rising number of coffee outlets across the globe.

What are your expectations from the government regarding the startup ecosystem?

We have seen tremendous changes in the way the government has worked, from providing licensing to less paperwork, everything is being done in a smooth transparent process and we are hopeful of the same smoothness and transparency in the future. 

Are you looking to bring in some fresh investments? What is your roadmap and plans for tie-ups?

Presently, we are in touch with various investors. Beanly is an FMCG company and is now looking at modern trade and offline sales as the next step forward.

What are your sales targets and market plans?

Presently, India is our only target market, we are aiming to target coffee lovers across the country.

How will you differentiate your organization from the other organizations operating in the same sector?

Beanly provides quick premium coffee anywhere anytime, the solution is the first-of-its-kind in the country, the packaging practices are right up there with the best in the world. The coffees are packed under our stringent quality parameters and in a near-zero oxygen environment. Unlike instant coffee the product has no chicory and is 100% coffee only, there is no processed coffee all-natural coffee with no added preservatives. 

What are your expectations from India as a business market?

With so much growing disposable income, we see India as one of the most lucrative markets in the sector. We believe our product solves a huge problem and eliminates the need for expensive elaborate machines and provides a far more premium coffee experience in comparison to instant coffee and are happy with how the customers have reacted to it and accepted it.