NEW DELHI: Global shapewear and lifestyle brand SKIMS, co-founded by Kim Kardashian and Jens Grede, is set to enter the Indian market through an exclusive partnership with Reliance Brands Limited (RBL), marking the brand's official debut in one of the world's fastest-growing premium fashion markets.

Under the partnership, Reliance Brands will introduce SKIMS across both physical retail stores and digital platforms in a phased rollout. The brand's first flagship stores are scheduled to open in Delhi and Mumbai, with further expansion planned across key Indian cities.

Founded in 2019, SKIMS has gained global recognition for its inclusive range of shapewear, underwear, loungewear and apparel designed for diverse body types and skin tones. The brand has rapidly expanded its international footprint with stores in cities including London and Dubai and is now targeting India's growing base of premium fashion consumers.

Reliance Brands, the luxury and premium retail arm of Reliance Retail Ventures, said the partnership aligns with its strategy of bringing globally acclaimed fashion labels to India. The company believes SKIMS' emphasis on comfort, innovation and inclusivity will resonate with a new generation of Indian consumers.

Commenting on the partnership, Isha Ambani, Director of Reliance Retail Ventures, said SKIMS has transformed the global shapewear category and reflects the evolving preferences of modern consumers. Kim Kardashian, Co-founder and Chief Creative Officer of SKIMS, said the overwhelming enthusiasm from Indian customers has been encouraging and expressed excitement about welcoming them to the brand's first stores in the country.

The addition of SKIMS further strengthens Reliance Brands' portfolio of international fashion and luxury labels as global brands continue to increase their presence in India's expanding premium retail market.