NEW DELHI: Reliance Retail’s beauty brand Tira has officially expanded beyond cosmetics with the launch of its first lifestyle merchandise collection, marking its entry into a new category that blends beauty with daily living. This strategic move aims to deepen Tira’s brand universe, transforming it from a beauty retail disruptor into a holistic lifestyle companion.

The new line introduces beauty-adjacent lifestyle essentials designed to infuse joy, self-expression, and functionality into everyday routines. With sleek aesthetics and practical design, the products embody Tira’s signature values of ease, elegance, and emotional engagement.

The debut collection focuses on hydration, launching just in time for summer. Highlights include:

• Tira Tumblers: Available in two sizes (1.2L and 600ml), these insulated tumblers feature a sturdy handle and a customizable sticker sheet, combining utility with style.

• Tira Sipper Bottle: A sleek 1L bottle ideal for on-the-go hydration—lightweight, spill-proof, and perfect for work, workouts, or outdoor activities.

This launch marks the beginning of a broader lifestyle vision. Future collections will include categories such as hydration & wellness essentials, travel & utility accessories, apparel, and other personal expression products. The goal is to create a seamless brand experience that integrates into the daily lives of customers, blurring the boundaries between beauty, lifestyle, and ritual.

The merchandise will be available through both online and offline retail channels, offering easy access and discovery across Tira’s growing customer base.

With this expansion, Tira reinforces its identity as more than just a beauty brand—emerging as a dynamic platform where design, utility, and self-care converge.