NEW DELHI: Pure Storage, the IT pioneer that delivers the world's most advanced data storage technology and services, unveiled an updated Reseller Partner Program designed to significantly increase the profitability opportunity for partners by enabling them to lead customers to successful data storage transformation and superior business outcomes. As the opportunity to replace hard disk with flash continues to increase, the program equips partners with the tools to address customers’ most pressing data storage requirements and tailor the Pure Storage Platform to address solution-specific use cases – including AI and cyber resilience. It also incentivizes partners who successfully replace aging disk-based storage with Pure Storage’s best-in-class, all-flash offering. 

The IT landscape is undergoing seismic shifts driven by consumption-based models and the rise of AI. As a result, organizations need a modern data storage framework that is scalable, flexible, and optimized to unlock the full potential of their data. Pure Storage’s program positions partners to meet these demands head on. By working side-by-side with their customers on this modernization journey, partners deliver tailored solutions that evolve with customers’ growing needs.

As part of the Pure Storage Reseller Partner Program, Pure Storage is introducing new solution-oriented training designed to address the changing needs of the market and to empower both individuals and organizations. This enhanced training and enablement equips partners with the resources they need to drive greater profitability and growth. 

Partners can take advantage of solution-oriented, on-demand courses and in-person technical boot camps to enhance proficiency. With access to expanded content and practical tools, partners can enhance their role as trusted advisors in the industry and build even deeper customer relationships. Additionally, the program outlines new incentives and rebates with a focus on accelerating customer transition to the Pure Storage Platform.  

The latest enhancements to the Pure Storage Reseller Partner Program deliver unparalleled earning potential, offering partners a game-changing opportunity to accelerate their market impact by driving competitive replacements and adoption of the Pure Storage Platform. Partners can now benefit from enriched rewards and rebates tailored to maximize profitability, in recognition of their role in delivering transformative solutions to customers.

New and updated partner-facing tools help the program stand out as one of the most comprehensive and partner-focused in the industry. 

“Pure Storage is deeply committed to driving shared success with its partners and we are excited to deliver a reimagined program experience that positions partners for exponential growth,” said Amy Fowler, General Manager, Commercial at Pure Storage. “Partners recognize the unrivaled value in leading with the Pure Storage Platform to solve customers’ most challenging data storage use cases and guiding their imperative to build and operate responsibly for a sustainable future.”

“Pure really leaned in and revamped their Reseller Partner Program by enhancing the unique tools and processes we need to deliver additional value to our customers,” said Kapil Bansal, Senior Vice President, Partner Management & Solutions, SHI International. “From more relevant platform and solution-level enablement, to smarter and better-aligned incentives, to intelligence in recognizing growth opportunities, these program enhancements will help more efficiently address the huge customer demand in the storage market.”