NEW DELHI: Hamleys, the world’s oldest toy retailer, has expanded its footprint in the Middle East with the launch of its first store in Kuwait, marking the brand’s 9th outlet in the GCC region.

The new store, located at The Avenues Mall, promises to deliver the signature Hamleys experience—complete with cheerful toy demonstrators, life-sized characters, and magical in-store theatrics. The Kuwait outlet spans over 1,200 square metres and houses a wide range of toys from global and local brands.

“We’re thrilled to bring the magic of Hamleys to children and families in Kuwait. The Middle East continues to be a key growth market for us,” said a spokesperson for Reliance Brands, which owns Hamleys.

With stores already operational in UAE, Saudi Arabia, and Qatar, the latest opening strengthens Hamleys’ position as a leading premium toy retailer in the GCC.

Founded in London in 1760, Hamleys is known for its rich legacy, immersive retail experiences, and strong global brand recall. The company plans to open more stores in the region over the next year.