NEW DELHI: Tira, the omnichannel beauty retail platform from Reliance Retail, has expanded its Korean beauty offering with the launch of globally popular dermo-cosmetic skincare brand Medicube in India.

The addition of Medicube strengthens Tira’s strategy to bring high-efficacy, science-backed and internationally trending skincare brands to Indian consumers. The K-beauty label is widely known for its clinically driven formulations that target concerns such as skin elasticity, pore refinement, collagen production and barrier repair, and has built a strong global following across key Asian markets.

Headlining the launch are some of the brand’s most sought-after products, including the PDRN Pink Peptide Serum for skin regeneration and radiance, the Collagen Night Wrapping Mask for intensive overnight hydration and firming, and the PDRN Pink Collagen Gel Mask for instant plumping and glow. The range also features the PDRN Pink Collagen Capsule Cream and the cult-favourite Collagen Jelly Cream, both designed to improve skin density, elasticity and long-lasting hydration.

Backed by clinical testing, dermatological collaborations and high-purity ingredient sourcing, Medicube has gained a reputation among skincare enthusiasts for delivering professional-grade results at home. Its viral popularity across global beauty communities and digital platforms has made it one of the most in-demand K-beauty brands.

With this launch, Tira continues to position itself as a destination for next-generation skincare, offering Indian consumers access to globally trending Korean beauty innovations alongside its curated premium portfolio.