NEW DELHI: MediaTek has introduced its AI-powered Active Queue Management (AQM) technology for Customer Premises Equipment (CPE), claiming to reduce network latency by up to 10 times for NVIDIA GeForce NOW users. The company said the solution is the industry's first comprehensive AI-based Quality of Service (QoS) engine designed specifically for home broadband equipment.

The new technology addresses one of the biggest challenges in cloud gaming—network congestion and lag—by combining standards-based AQM with an AI-powered QoS engine that continuously analyzes real-time network conditions. The system dynamically adjusts congestion control and scheduling policies to maintain low latency and improve responsiveness during gameplay.

Available through a firmware upgrade on MediaTek T930-based CPE devices, the solution operates entirely at the network edge, eliminating the need for costly operator core network or radio access network upgrades. MediaTek said the technology can also benefit video conferencing, remote work applications, and general internet browsing by reducing delay and jitter during periods of heavy network usage.

Unlike conventional approaches that rely on application modifications or deep packet inspection, the AI-AQM system uses privacy-preserving flow metadata to identify latency-sensitive traffic and optimize performance accordingly.

MediaTek said the technology is designed to ensure smoother gameplay, faster input response, and more consistent frame delivery for NVIDIA GeForce NOW members, helping cloud gaming experiences feel closer to local gaming.