NEW DELHI: Vi unveiled a refreshed expression of its brand identity; evolving its signature visual particle into a dynamic 3D sphere, which has now been moved to the top as compared to before (in the bottom). Rounder, fuller and livelier, the new form reflects Vi’s optimism and possibilities it sees for the future. The new sphere builds on an asset that customers already recognise, while giving it a dynamic 3D form gives it a greater depth and movement. It signifies the energized Vi. 

Adding to the excitement around the new identity, Vi also revealed Shah Rukh Khan, as face for its upcoming campaign Vi badal raha hai... tayaar rahiye, piquing interest in the larger brand transformation that is set to unfold in the coming weeks.

Shah Rukh Khan coming on board is symbolism of the energy, ambition and optimism that Vi is bringing to its new phase. The reveal is deliberately a teaser—getting customers excited for what is coming, while inviting them to wait and watch for what Vi has in store.

Speaking on the new brand identity, Abhijit Kishore, CEO, Vi commented, “This is not simply a logo refresh, it is the first expression of the evolution we are bringing to the Vi Brand. It reflects our ambition for Vi and commitment to shaping what telecom can be – an experience that makes life more rewarding, and full of possibilities for our customers.” 

“Over the coming weeks, this evolution will come alive with strategic launches, new campaigns and a range of experiences that will shape how we engage with our customers. The new identity captures optimism—an optimism for everything that is possible today, more importantly for what we can bring to both; our retail customers and enterprises in the future as a tech co.” he added.

At its heart, the refresh represents Vi’s natural evolution from being a telecom provider to becoming a partner that creates meaningful experiences for its consumers with connectivity as the backbone. Importantly, this refresh also continues to celebrate what customers value about Vi - its heritage, innovative offerings, brand trust and customer experience excellence philosophy that has always been paramount in the industry.

Vi is resurging as a future-ready brand, driven by rapid network expansion, innovation-led offerings, and an “Employee First, Customer Always, Experience is Everything” approach. Strengthened by improving business performance and growing consumer engagement, Vi is building renewed confidence while continuing to reinforce its position as the most trusted telecom partner. 

The new identity will be rolled out progressively across Vi’s consumer touchpoints, digital platforms, retail presence and communications starting 1 September.