NEW DELHI: Global activewear and lifestyle brand Fabletics is set to enter the Indian market through a strategic partnership with Reliance Brands Limited (RBL), marking a significant expansion of the brand into one of the world’s fastest-growing consumer markets.

The partnership will bring Fabletics’ activewear and lifestyle offerings to Indian consumers, combining the brand’s international positioning with Reliance Brands’ extensive retail presence and market expertise.

Founded with a focus on stylish, functional and accessible activewear, Fabletics has built a global customer base by offering apparel designed for workouts as well as everyday lifestyles. Its portfolio spans women’s and men’s activewear, athleisure, footwear and accessories.

The India launch comes as demand for fitness, athleisure and lifestyle apparel continues to grow, particularly among younger and digitally connected consumers. The partnership is expected to provide Fabletics with a strong platform to establish and expand its presence across the country.

For Reliance Brands, the addition of Fabletics further strengthens its portfolio of international fashion and lifestyle labels. The company has been expanding its presence in premium and aspirational retail segments through partnerships with leading global brands.

The India entry is expected to focus on creating a differentiated retail and consumer experience for Fabletics, while leveraging the growing popularity of active and wellness-oriented lifestyles in the country.

The partnership marks another step in the expansion of India's organised fashion and athleisure market, as international brands increasingly look to tap the country's large and evolving consumer base.