NEW DELHI: embedUR systems and Atmosic Technologies have unveiled NovaTrack, a next-generation enterprise asset tracking and warehouse management platform designed to provide real-time visibility and intelligent monitoring across supply chains.

The integrated solution combines hardware and cloud-based software into a turnkey platform that simplifies deployment and enables organisations to track assets and inventory across warehouses more efficiently. NovaTrack was showcased at Embedded World 2026 in Germany.

The platform addresses long-standing visibility gaps in modern supply chains, where assets are often misplaced, perishable goods exceed temperature thresholds, or packages are lost between warehouse entry and exit points. Traditional inventory systems typically indicate what inventory should be present but lack real-time operational insights.

NovaTrack allows warehouse operators to create digital warehouse profiles, upload floor plans and define custom operational zones such as entry points, exit docks and staging areas through an integrated visual interface. The system uses Atmosic-enabled Bluetooth Low Energy (BLE) tags, trackers and anchors to capture sensor data at the edge and securely transmit asset location and condition data to the NovaTrack cloud.

According to Rajesh Subramaniam, the platform combines low-power hardware with a scalable cloud platform to deliver real-time tracking that is easy to deploy and expand. Meanwhile, Ali Foughi highlighted that next-generation tracking systems rely on ultra-low-power connectivity to enable continuous monitoring without compromising battery life.

By shifting from event-based tracking to continuous monitoring, NovaTrack aims to help organisations proactively manage supply chain risks and improve operational efficiency across warehouses and logistics networks.