NEW DELHI: Magnum by Safari, the luggage brand from Safari Industries (India) Limited, has appointed Bollywood actor Saif Ali Khan as its brand ambassador, as the brand strengthens its consumer positioning around its “Swag On The Move” proposition.

The association brings together Khan’s distinctive personality and sophisticated style with Magnum by Safari’s focus on contemporary design, functionality and affordability for modern Indian travellers. The actor will feature in the brand’s upcoming campaigns across key consumer touchpoints, including Flipkart, its exclusive selling platform.

Magnum by Safari offers trolley bags and duffle bags at accessible price points, with trolley bags starting at ?1,400. The brand aims to combine design, durability and functionality while positioning luggage as an expression of personal style.

Sudhir Jatia, Managing Director, Safari Industries (India) Limited, said the partnership with Saif Ali Khan reflects the brand’s commitment to contemporary design and is aimed at strengthening its connection with a wider, dynamic audience across India.

Saif Ali Khan said the brand’s combination of design, durability, functionality and affordability made the association a natural fit with his approach to travel and personal style.

The campaign featuring Khan will roll out across Magnum by Safari’s key brand and consumer touchpoints, marking a new phase in the luggage brand’s consumer engagement strategy